Brand Identity Design
Your business exists. Now make it look like a Brand.
Your brand is the gut feeling people get from how it looks, feels and behaves with your brand
A logo gives people something to recognise.
A brand identity gives them a whole visual language to remember.
We build how the brand looks, feels and behaves visually, then turn it into a system that stays consistent wherever it shows up.
Because people rarely experience your brand in just one place. They see your website, packaging, social media, presentations, ads and everything in between.
When all of those things feel connected, the brand starts becoming familiar. That familiarity creates recognition, trust and recall.
Inside a TFX Brand Identity
01
Logo Design
The mark people recognise
02
Creative Direction
The visual world your brand lives in
03
Color + Typography
The personality people see and feel
04
Brand Guidelines
The rules that keep everything consistent
05
Brand Collateral
The identity working in the real world
Choose What Your Brand Needs.
Not every business needs the same depth of branding. That’s why we’ve built three ways to work with us.
Essentials Only
LAUNCH
For businesses that need the essential visual foundation to start looking like a proper brand.
What You Get:
Logo + essential visual foundation
Design-First
IGNITE
For businesses that already know what they sell and need a complete visual identity around it.
What You Get:
Complete Brand Identity Design
Strategy-First
XCELERATE
For businesses that need strategic clarity before we build the complete identity.
What You Get:
Brand Strategy + complete Brand Identity
Launch
Ignite
Xcelerate
Essentials Only
Design-First
Strategy-First
B2B
D2C
Compare Kits
Find Your Fit
See What’s Included
Featured Projects
Transformations Exposed
Brand Building Services Only
Not a 360° agency. A focused studio for serious brand foundations.
01
02
03
Packaging Design
Packaging designed to sell on shelves, ecommerce, and quick commerce.
04
Luxury Packaging Design
Premium packaging for brands where perception, detail, and unboxing matter.
Questions Founders Usually Ask
Do I need Brand Strategy before Brand Identity Design?
Not always. If your positioning, audience, offer and direction are already clear, we can move straight into identity design. If they’re not, strategy should come first.
Is Brand Identity Design just a logo?
No. The logo is one part of it. We also build the visual direction, colour and typography system, guidelines and the applications that make the brand feel consistent.
Can you work with our existing logo?
Yes. If the logo still fits where the brand is going, we can build the identity around it. If it’s holding the brand back, we’ll tell you before we start.
Will the identity work across packaging, website and social media?
That’s the point. We build a visual system that can move across different touchpoints without the brand looking different every time.