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Complexity to Clarity Discover Your Brand’s X Factor

Our Story

Transforming your brand visions into Xceptional designs that speak volumes, from logo to packaging.

“Fueled by a passion for design and a vision to democratize creativity, The Factor X was born. We saw a gap in the market for accessible, impactful design solutions, and we set out to fill it. Today, we continue to empower brands with Xceptional visuals, from concept to launch, without the unnecessary complexity.”

Chaitanyaa MalhotraFounder and CEO, The Factor X

Our Process

We dive deep into your brand's story, then translate it into designs that truly connect with your audience.

“Our process is a collaborative journey. We begin by immersing ourselves in your brand's story, then brainstorm and explore diverse design concepts. Together, we refine those ideas until they truly resonate with your audience and goals. It's a dynamic partnership that ensures your brand's unique voice is heard and amplified.”

Pallash MalhotraCo-Founder and Brand Designer, The Factor X

Designs that captivate and convert.

  • Increased Brand Recognition: Our designs make your brand memorable.
  • Sales Boost: Designs that convert, increasing your bottom line.
  • Strategic Alignment: Every design element is aligned with your business goals for maximum impact.
  • Client Satisfaction: A track record of happy clients who come back for more.

Helping people reclaim their time


Completed Projects


Happy Clients


More Conversions

Our team is comprised of genuinely gifted minds

Chaitanya Malhotra
CEO, Founder, Brand Strategist

Chaitanya Malhotra

Chaitanya Malhotra: Pioneering Brand Strategist, transforming challenges into innovative design triumphs at The Factor X.

Chaitanya Malhotra, from Indore evolved from a tenacious teen selling printing papers to a visionary Brand Strategist at The Factor X. Overcoming personal adversities and financial challenges, he pursued his passion for design, leading to the creation of The Factor X. Alongside his brother, he's now at the forefront of innovative design, collaborating with global brands and shaping a dynamic design ecosystem.
Co-founder, Brand Designer

Palash Malhotra

From sibling support to Brand Design virtuoso, shaping The Factor X' creative excellence.

Palash Malhotra, co-founder and Brand Designer at The Factor X, combines creative flair with strategic thinking. His journey from a supportive sibling to a design maestro has been marked by innovation and a deep understanding of branding aesthetics, contributing significantly to the studio's success.
UX Designer

Kara Lucas

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.

Q: What services do you offer at The Factor X?

Q: Who are the people behind The Factor X?

Q: Where is The Factor X located?

We’re based in Indore, India, but we serve clients globally.

Q: What industries do you specialize in?

Q: How can I get started with you?