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Brand Strategy
Clarity, positioning, audience, messaging, and brand foundation.
Brand Identity Design
Logo, identity system, visual language, brand guidelines, and launch-ready assets.
Packaging Design
Packaging systems for shelf, ecommerce, quick commerce, FMCG, D2C, food, skincare, and supplements.
Luxury Packaging Design
Premium packaging for brands where perception, material, detail, and unboxing matter.
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Brand Strategy
One strategy engagement. See what’s included.
Branding Kits
Three ways to build your B2B or D2C brand.
Packaging Design
Master, Variation or Size. See what your pack needs.
Luxury Packaging Design
Quiet, Signature or Statement. Choose how luxury should feel.
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Meet The Studio
A founder-led branding and packaging studio built around clarity before creative.
Main Feature
Founder-Led Strategy
Direct founder involvement.
Focused, Not 360°
Only core brand services.
Built for Real Markets
Designed for real-world performance.
Flexible Engagements
Choose only what matters.
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About The Factor X
Meet Chaitanya Malhotra
Meet Vatsa Khandelwal
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Why The Factor X
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Brand Guidelines
Functional Nutrition Rebrand
Gynaecology & Surgery Practice
Indian Namkeen & Fryums
Coffee for Coders
Premium Makhana Brand
A2 Dairy & Essentials
Feminine Hygiene Essentials
Coffee Retail & Cafés
Logistics & Supply Chain
Indian Spice Brand
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Services
Brand Strategy
Branding Kits
Packaging Design
Luxury Packaging Design
Pricing
Brand Strategy
Branding Kits
Packaging design
Luxury Packaging Design
Brand Outcomes
Portfolio
About
Meet Chaitanya Malhotra
Meet Vatsa Khandelwal
How We Work
Studio & Culture
Why The Factor X
