Unisquad: Unity in Identity
UniSquad is India’s first ready-to-ship uniform platform built for personalization at speed.
From hospitals to hotels, factories to startups, UniSquad helps teams look professional, feel united, and wear their identity with pride. It’s not just apparel, it’s unity in identity made scalable.
Scope
- Brand Strategy
- Brand Identity
- Packaging Design
Industry
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Brand: UniSquad
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Category: Ready-to-ship uniforms + personalization
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Positioning: India’s fastest uniform brand
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Personality: Human, reliable, modern
Challenges
Multi-Industry Positioning
Serving 6–7 categories risks becoming “generic uniform supplier.” We had to unify it under one promise.
01
Pride Needs Proof
Uniforms are functional. UniSquad needed emotional meaning: identity, belonging, team pride.
02
Unorganized To Scalable
They were a strong manufacturer but operationally scattered. The brand needed structure, clarity, and a system.
03
Speed Without Cheap
“Fast” can sound low-quality. We had to make speed feel reliable and premium, not rushed.
04
Solutions: The Factor X Way
We positioned UniSquad around one clear idea: Unity in Identity, with a promise that lands instantly: Pride Delivered Fast. Strategy created a scalable brand architecture that works across industries while staying one brand. We then built a modern, human identity system designed to organize the business, standardize touchpoints, and scale personalization without losing consistency.
Delivered
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Brand strategy + positioning + brand architecture
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Identity system + verbal direction
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Scalable templates for multi-category rollout
Xceptional Branding, Crafted to Perfection



