Rooted in Indian traditions yet crafted for today’s families, Sengar’s Food brings back the warmth of honest snacking. From crunchy fryums to classic namkeen in big family packs, every bite feels real — no fuss, no fake, just pure taste.
Wrapped in vibrant, familiar packaging and a friendly brand identity, Sengar’s Food is your trusted local favorite — whether you’re in a bustling metro or a small town street.
Scope
- Brand Strategy
- Brand Identity
- Packaging Design
Industry
- FMCG
- Snacks
- Traditional Indian Foods
Challenges
Local Roots, National Reach
Building a brand that feels like your trusted local snack but strong enough for retail shelves nationwide.
01
Variety with Consistency
Aligning fryums and namkeen packs under one recognizable look.
02
Balancing Tradition & Freshness
Keeping it nostalgic yet appealing to young, modern snack lovers.
03
Mass Appeal, Founder Story
Communicating the founder’s mission of real, honest snacks for every Indian household.
04
Solutions: The Factor X Way
Tradition, Taste, Trust:
We gave Sengar’s Food a warm, relatable brand kit — bright colors, friendly fonts, and packs that pop on local shelves and modern stores alike. Every fryum, every namkeen pack feels familiar yet fresh, making Sengar’s an easy choice for daily snacking — from city apartments to village tea stalls.
Get Your Brand Kit
Xceptional Branding, Crafted to Perfection
Results That Speak Volumes
60
Faster Retail Listings Across States
3
Better Local Recall
100
Founder Satisfaction
