Reboot: Rich Ritual. Reset Mind.

Made for minds that never stop, Reboot is coffee re-engineered for coders, creators, and thinkers deep in the grind. For the bugs you fix, the code you ship, and the ideas you push — this is your mental checkpoint.

Wrapped in a sleek, modern identity and clean, focused packaging, Reboot is more than fuel — it’s clarity between the chaos.

Scope

Brand Strategy
Brand Identity
Packaging Design

Industry

F&B
Cafes
Premium Coffee

Challenges

Niche Targeting

Speaking straight to tech-driven minds, not general coffee drinkers.

01 Ritual, Not Just Beverage

Positioning coffee as a mental reset, not just a caffeine hit.

02 In-Cafe & On-Shelf Appeal

Designing for both café experience and takeaway packs.

03 Founder-Led Voice

Keeping it relatable — made by people who get the coder life.

04

Solutions: The Factor X Way

Brewed for Builders:

We built Reboot’s identity to feel like a coder’s ally — minimal design, sharp lines, clean typography that echoes focus and clarity. The packs and café space are branded like a mental oasis: strong, premium, no distractions. For every coder or creator, it’s more than coffee — it’s a ritual to reset and reload.

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