Mithila Authentic: Snack Smart, Snack Bold

Mithila Authentic is where light, flavorful snacking meets honest branding. Clean, crunchy makhana in bold avatars — Salt & Pepper, Chatpata Mint, Magic Masala — all roasted, never fried, made for mindful, modern snackers.

Wrapped in vibrant, clutter-free packs and a bold identity, Mithila makes healthy snacking feel fun, not forced.

Scope

  • Brand Strategy
  • Brand Identity
  • Packaging Design

Industry

  • FMCG
  • D2C Snacks
  • Healthy Foods
Mithila Authentic Branding Gif

Challenges

Crowded Healthy Snacks Market

Making a traditional snack stand out in the flood of ‘healthy’ options.

01

Fun Meets Healthy

Showing that mindful snacking doesn’t have to be boring.

02

Variant Recognition

Clear, catchy design for multiple bold flavors.

03

Shelf Impact

Grabbing modern shoppers in busy aisles with confident, clean packs.

04

Solutions: The Factor X Way

Packed With Crunch & Character:


We gave Mithila Authentic a bold yet clean look — playful colors, strong fonts, and minimal fuss to match the snack’s honest vibe. Each pack pops off the shelf and tells a clear story: roasted, never fried — pure crunch, no junk. For founders, for families, for snack lovers who want balance and taste, no compromises.

Get Your Brand Kit
Mithila Authentic Brand Identity Design

Xceptional Branding, Crafted to Perfection

Mithila Authentic Brand Identity Design
Mithila Authentic Brand Identity Design
Mithila Authentic Brand Identity Design
Mithila Authentic Brand Identity Design
Mithila Authentic Brand Identity Design
Mithila Authentic Brand Identity Design
Mithila Authentic Brand Identity Design
Mithila Authentic Brand Identity Design
Mithila Authentic Brand Identity Design
Mithila Authentic Brand Identity Design
Mithila Authentic Brand Identity Design
Mithila Authentic Brand Identity Design
Mithila Authentic Brand Identity Design
Mithila Authentic Brand Identity Design
Mithila Authentic Brand Identity Design
Mithila Authentic Brand Identity Design

Results That Speak Volumes

40

Faster Retail Rollout

2.5

Shelf Visibility

100

Founder Satisfaction

Branding  Beco Brand Identity Design is the art  of becoming knowable,  Beco Brand Identity Design likable,  Beco Brand Identity Design and trustable.  Beco Brand Identity Design

Seeking Mithila Authentic Level Branding?
Let's Make It Happen.