LytePlus: Stay Hydrated. Stay Sharp.

LytePlus is an intelligent hydration brand built for performance-minded people. A zero-sugar electrolyte formula with clinically relevant sodium, potassium, magnesium, plus L-glutamine for absorption, designed for real life: work, training, and recovery.

Founded by Jatin and Tina, LytePlus was built with health enthusiasts to make daily hydration easy to trust and easy to choose.

Scope

  • Brand Strategy
  • Brand Identity
  • Packaging Design

Industry

  • Brand: LytePlus

  • Category: Zero-Sugar Electrolyte Hydration

  • Audience: Performance-minded, daily users

  • Positioning: Daily hydration for focus + performance

Challenges

Wrong Category Perception

People assumed electrolytes mean ORS for sick days, or sugary energy drinks. LytePlus didn’t fit either box.

01

Zero Sugar Trust

“Zero sugar” raised doubts about taste and effectiveness. We had to build belief fast.

02

Science Overload

The formulation was strong, but ingredient-first messaging felt like a textbook and caused drop-offs.

03

Scalability From Day-One

The brand needed to expand into future products and categories without starting over every time.

04

Solutions: The Factor X Way

We positioned LytePlus as daily hydration for focus and performance, clearly separate from ORS and energy drinks. Messaging shifted from ingredients to simple benefits, using the formula as proof, not the opener. We strengthened the founder story to build trust and built a scalable identity system that can grow across new SKUs and categories without losing clarity.

Delivered

  • Positioning + messaging system

  • Founder story framework + verbal direction

  • Identity + packaging system built to scale

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LytePlus Brand Identity and Brand Strategy

Xceptional Branding, Crafted to Perfection

LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy
LytePlus Brand Identity and Brand Strategy

Results That Speak Volumes

3

Trust Barriers Solved

1

Daily Ritual Framed

1

Scalable Brand Platform

Branding  LytePlus Brand Identity and Brand Strategy is the art  of becoming knowable,  LytePlus Brand Identity and Brand Strategy likable,  LytePlus Brand Identity and Brand Strategy and trustable.  LytePlus Brand Identity and Brand Strategy

Seeking LytePlus Level Branding?
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