Dr. Ankita D Goel: From Empathy to Identity

Patients need clarity and calm. Staff need assets that just work. We turned Dr. Ankita D Goel’s practice into a clear, scalable logo system—built for tiny favicons and big clinic signage, without the daily design friction.

A heart-loop monogram on a geometric grid, calming clinical blues, and high-legibility type – so every touchpoint signals trust, hygiene, and care.

Scope

Logo Design (Primary mark, monogram, wordmark, lockups, favicon exports)

Industry

Healthcare
Medical Practice
Personal Brand

Challenges

Warmth + Clinical Trust

Balancing empathy with a professional, evidence-led image.

01 Micro to Macro Usability

Logo must read from prescription headers to outdoor signage.

02 Daily Ops Ready

File-light assets so small teams can deploy fast with zero guesswork.

03 Personal Brand, Not Hospital

Distinct identity for a gynaecologist & laparoscopic surgeon—credible, modern, human.

04

Solutions: The Factor X Way

A System, Not a Single Mark:

We designed a heart-loop monogram (built on grid) that pairs with a clean wordmark for different contexts – favicon, badge, coat embroidery, door plates, digital screens. Clinical blues and neutrals carry the hygiene cue; accessible typography keeps forms, prescriptions, and reports legible. Final delivery included ready-to-use lockups and export presets so the team can move fast without calling a designer.

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