Crystalicious Dubai: Aspirational. Accessible. Crafted.
Crystalicious is a modern luxury label for style-conscious women who want the best of both worlds: the polish of aspiration and the ease of everyday wear.
Handcrafted footwear, bags, and accessories designed for timeless glamour, all-day comfort, and sustainability.
Core belief: Modern Day Luxury should be aspirational and accessible.
Scope
- Category: Handcrafted Footwear, Bags, Accessories
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Audience: Modern, style-conscious women
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Positioning: Aspirational and accessible luxury
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Scope by The Factor X: Brand Strategy, Brand Identity, Packaging Design
Industry
- Wellness & Nutraceuticals
- FMCG
- D2C
- Rebrand
Challenges
Trademarked Wordmark Locked
The brand name and wordmark were locked. No edits. No redesign. We had to create “luxury” without changing the one thing most brands start with.
01
Soft Yet Scientific
Make it warm and approachable without losing evidence-led precision.
02
Multi-SKU Architecture
Unify gummies and bars—flavors, functions, and dosages – without confusion.
03
D2C + Retail Readiness
Design that photographs beautifully online and stands out in physical aisles.
04
Solutions: The Factor X Way
We couldn’t change the trademarked wordmark or name, so we built luxury around it. We created a new primary logo with a refined gazelle mark, then extended the system across identity and packaging for a Dubai mall store launch.
What we did
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Designed a new primary logo to carry the luxury perception
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Created a gazelle icon that is minimal, iconic, and ownable
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Built a premium visual system: palette, typography, patterns, and applications
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Developed packaging that feels gift-worthy and retail-ready
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Prepared the brand for a Dubai mall store launch with strong visibility assets
Crystalicious moved from “nice” to luxury-coded without changing the trademarked wordmark.
Get Your Brand Kit
Xceptional Branding, Crafted to Perfection
Results That Speak Volumes
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Trademark Changes
1
Icon Built: Gazelle
3
Luxury Touchpoints
