Burp: Let the Soda say it all

BURP is a guilt-free prebiotic soda that makes feeling good fun again. Zero sugar, real fruit, clean prebiotics and the real magic: the mood lift.

That tiny “ahh” after a sip. BURP isn’t wellness with rules. It’s refreshment with personality, made for people who crave flavour and freedom.

Scope

  • Brand Strategy
  • Brand Identity
  • Packaging Design

Industry

  • Brand: BURP

  • Category: Prebiotic Soda, Zero Sugar

  • Positioning: Fun, functional, fearless

  • Core: Always playful, say it like it is, effortless wellness

Challenges

Commodity Category Problem

Soda shelves look the same. Functional drinks sound the same. BURP needed a new lane.

01

Emotion Over Ingredients

Prebiotics and zero sugar aren’t enough to win attention. We had to sell the feeling: release, vibe, “ahh”.

02

Awareness From Zero

A new brand needs instant recognition and shareability. The identity had to be loud in the right way.

03

Specific Audience Focus

Not for everyone. BURP needed sharp targeting without making the brand feel niche or limited.

04

Solutions: The Factor X Way

We positioned BURP as refreshment that shifts your mood, not another “healthy drink.” Strategy anchored the brand in emotion: playful, honest, effortless wellness with a human voice. We built a bold identity and packaging system designed for shelf-stop and social share, making BURP instantly recognizable and scalable across flavors and future SKUs.

Delivered

  • Brand strategy + positioning + audience clarity

  • Verbal identity: playful, blunt, expressive

  • Identity + packaging system built for awareness

Get Your Brand Kit
Burp Brand Identity and Brand Strategy

Xceptional Branding, Crafted to Perfection

Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Identity and Brand Strategy
Burp Brand Presentation And Guideline-54

Results That Speak Volumes

3

X
Shelf-Stop Presence

2

X
More Brand Emotion

0

%
Preachy Wellness Tone

Branding  Burp Brand Identity and Brand Strategy is the art  of becoming knowable,  Burp Brand Identity and Brand Strategy likable,  Burp Brand Identity and Brand Strategy and trustable.  Burp Brand Identity and Brand Strategy

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