BECO brings conscious cleaning to your home with its gentle yet powerful natural laundry liquid. A simple product with a strong purpose — clean clothes, cleaner earth.
Wrapped in a clean, minimal design and a fresh, honest brand identity, BECO stands out on the shelf and in the minds of eco-aware households.
Scope
- Brand Strategy
- Brand Identity
- Packaging Design
Industry
- FMCG
- D2C
- Eco-Friendly Home Care
Challenges
One Product, Big Message
How to build trust and shelf impact with just a single product launch.
01
Eco-Conscious Positioning
Balancing ‘natural’ and ‘effective’ — breaking the myth that green means weak.
02
Competitive Shelf
Standing apart in a market flooded with ‘greenwashed’ labels.
03
Early-Stage Brand
Giving a new brand the confidence and clarity to talk big with small resources.
04
Solutions: The Factor X Way
A Fresh Start for Clean Living:
We gave BECO a crisp, honest identity that talks directly to young, eco-aware families. The packaging design says ‘clean’ at first glance — no clutter, no confusion. With clear messaging and standout visuals, BECO’s single product is ready to build a loyal following and grow naturally, bottle by bottle.
Get Your Brand Kit
Xceptional Branding, Crafted to Perfection
Results That Speak Volumes
65
Faster Retail Approvals
4
Social Engagement Boost
100
Founder Satisfaction
