One ecosystem.
Infinite ways to build brand scale launch evolve express own show up
Our Ecosystem in Action
Six flexible phases. One connected experience.
Here’s how most journeys flow — but you can plug in wherever you need us.
01
Strategy — Think Bold
Before we touch design, we dive deep into your brand’s roots — who you are, who you’re for, and where you want to go. This is the clarity phase: insights, positioning, and brand direction all mapped out.
245+
strategy-first brands launched
200+
hours of founder interviews
02
Branding — Shape Identity
We shape your brand’s identity — from its name and logo to how it sounds and feels. It’s not just about looking good; it’s about owning your space with meaning and consistency.
Identity System
300+ brand books created
03
Packaging — Pack With Purpose
Packaging that performs — designed to look stunning, feel on-brand, and sell in real-world conditions. From shelf to scroll, we make your product stand out at first glance.
60%
Saw pickup rate increase
85%
Files print-ready, No edits
04
Interior Design — Design the Experience
We turn spaces into stories. Whether it's a retail outlet, a founder’s residence, or a full-blown office, we make it immersive, functional, and deeply brand-aligned.
Commercial + Residential
12 founder homes designed
05
Production Support — Build It Right
We don’t leave you with just files. We coordinate with printers, builders, and vendors to bring your designs to life — the right way, the first time.
100%
Print-ready delivery rate
80%
Prints = Zero rework needed
06
Launch & Beyond — Launch + Level Up
We stick with you beyond the big reveal — refining, expanding, and helping you grow without losing momentum. Once you’re in the X tribe, you stay in.
Post-Launch Support
Scale-Ready
Built by Founders, for Founders
We started The Factor X to fix what most design studios get wrong — disjointed, templated, soulless work.
Chaitanya drives brand strategy and packaging with founder-first clarity.
Vatsa leads interior design, blending mood, function, and storytelling.
Together, we bring more than design — we bring alignment, energy, and momentum.
P.S. We still get way too excited about moodboards, naming storms, and fresh paint. You’ve been warned. 😄
WORKS
Build with GenAI
Build with GenAI
Dr. Ankita Goel
Dr. Ankita Goel
Sengar’s Food
Sengar’s Food
Saavi Organics
Saavi Organics
Reboot
Reboot
Find Your Brand's X
Let’s create something real, shall we?
Whether you're launching, rebranding, or starting from the walls — we’re here to make it happen.
Book a Free Consultation