MEET THE

BRAND BUILDERS

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So what we do?

From brand identity to packaging to interiors — we design with purpose and personality.

Branding

Your brand should feel like you — bold, clear, and unforgettable.
We help you shape your identity with strategy-led design that makes a lasting impression.

  • Brand Strategy & Positioning

  • Logo Design + Variations

  • Visual Identity Systems

  • Brand Guidelines

  • Brand Voice & Messaging

  • Brand Naming

  • Competitor Mapping

  • Market Positioning

Burp Brand Identity and Brand Strategy

Packaging Design

First impressions matter, and your packaging is your frontline.
We design packaging that pops on the shelf, connects with buyers, and brings your product to life.

  • Concept & Structure Design

  • Label & Artwork Design

  • Material Suggestions

  • Unboxing Experience

  • Branding Integration

  • Mockups & Visual Testing

  • Eco-Friendly Packaging Options

  • Compliance & Print Setup

Bioticle ManUp+ multivitamin gummies - compact red box sliding into pocket - product packaging design and branding

Interior Design

Your space is  your brand — from cafes to offices to retail outlets.
We design interiors that reflect your identity, enhance experiences, and drive engagement.

  • Spatial Branding & Moodboarding

  • Custom Furniture Concepts

  • Lighting & Material Selection

  • Signage & Display Integration

  • Café, Office & Retail Layouts

  • Residential Aesthetic Design

  • Vendor Coordination

  • Final Execution Guidance

LytePlus Brand Identity and Brand Strategy

We Build Brands with Meaning, Method, and Momentum

The Crew Behind The X

We’re not just designers — Branding is all about gut feeling, what people think, feel, vibe and behave with your brand but It starts with a Tagdi brand strategy.

“Two brands. One clear system. Xcelerate Brand Kit by TFX made both launches look premium and consistent.”

Krishna PrasadFounder, Olden essence, LifeRise
Chaitanya And his Team
Brand Strategist, CEO

Chaitanya Malhotra

CEO & Brand Strategist with 10+ years of experience building identities that leave a mark. Passionate about merging business goals with bold, impactful design.

With over 10+ years of experience, Chaitanyaa leads the branding and packaging vertical at The Factor X. From creating memorable identities to decoding consumer psychology,

he believes that design should do more than look good — it should work. His energy, clarity, and obsession with business-backed design are what make every brand he touches stand out.

Vatsa Khandelwal Profile Photo
Interior Designer, Co-Founder

Vatsa Khandelwal

Co-Founder & Interior Design Lead with 6+ years of experience. She crafts spaces that speak the brand's story, blending aesthetics with smart functionality.

Vatsa brings a designer’s eye and a strategist’s mind to every space she creates. With 6+ years of experience in commercial, residential, and corporate interiors,

she’s known for transforming spaces that not only reflect the brand but also enhance how people live and interact. Her work is rooted in comfort, culture, and a sharp understanding of spatial storytelling.

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Project Manager

Aditi Vadtya

She’s the reason the projects move, the clients stay sane, and the team remembers what day it is. Our Project Manager handles pressure, panic, and people like a full-time professional fire extinguisher. She can argue, solve, fix, and still be laughing with the same people five minutes later.

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Brand Designer, Creative Head

Kukita Biswas

She’s our Brand Designer and Creative Head, which basically means she can spot a bad font from a mile away, turn chaos into cool, and give brands a personality stronger than most people. She leads the creative side with sharp instincts, big ideas, and the kind of attention to detail that’s honestly a little scary. Also, she’s a full-time animal lover, part-time animal encyclopedia, so don’t be surprised if your branding meeting somehow includes a wild fact about otters, owls, or dogs.

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Brand Designer, Creative Head

Manish Rathore

He’s always learning, always twisting words, and always finding new ways to make brands sound smarter and look sharper. As our Brand Designer and Creative Head, he brings clever thinking, curious energy, and just the right amount of chaos to the team. He may mock, tease, and irritate everyone for fun, but somehow he’s also the one who ties the whole gang back together.

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Brand Designer

Priyanshi Patodi

curious mind with a fighter’s spirit, she takes on every brief ready to learn, explore, and make it better. She’s the kind of designer who grows with every project and never backs down from a creative challenge.

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Brand Designer, Creative Head

Jatin Sethi

Quiet on the outside, full mad scientist on the inside. He keeps learning, testing, and trying weirdly brilliant things while the rest of us are still figuring out what’s going on. He doesn’t talk much, but when he does, it usually means he’s already solved the problem.

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Brand Designer

Sneha Sankardas

She learns fast, fights hard, and talks nonstop like it’s part of the job description. Our Brand Designer brings sharp curiosity, fearless energy, and full Bengali power to every project and every conversation.

Not to Brag, But Here’s Our X-Factor

  • We brand it, box it, and even build the space to sell it.
  • Not just “nice logos” — we design with strategy (and a little spice).
  • We don’t just do interiors — we bring your brand to life, floor to ceiling.
  • Café, office, store or studio? We design spaces that feel like your brand walked in first.
  • Unlimited revisions till you’re screaming “yesss!” (the good kind).
  • Your product won’t just sit on a shelf — it’ll own that shelf.

Here’s the Math Behind the Madness

650

+
Brands Launched With Way Too Much Excitement

98

%
Clients Who Came Back (Or Never Left)

3

Things We Obsess Over: Branding. Packaging. Interiors.

FAQs About Us

What is The Factor X, really?

We’re more than a design studio — we’re your brand’s creative co-founders. From logos to packaging to spatial storytelling, we turn your business idea into a bold, living brand.

Why the name ‘The Factor X’?

Because we believe every brand needs that one standout element — the “X-factor” that makes it unforgettable. And we’re here to find it, shape it, and show it to the world.

What makes your approach different from other agencies?

We combine branding, packaging, and interior design under one roof — so your brand doesn’t just look great online, it feels consistent in every real-world touchpoint too. Plus, we work like partners, not vendors.

Can I meet the team before starting a project?

Absolutely! We love connecting with founders. Whether it’s a quick video call or an IRL coffee, let’s vibe before we dive into design.