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Complexity to Clarity Discover Your Brand’s X Factor

What we do

A new way to replenish skin tone and texture.

Branding

Your brand should feel like you — bold, clear, and unforgettable.
We help you shape your identity with strategy-led design that makes a lasting impression.

  • Brand Strategy & Positioning

  • Logo Design + Variations

  • Visual Identity Systems

  • Brand Guidelines

  • Brand Voice & Messaging

  • Brand Naming

  • Competitor Mapping

  • Market Positioning

Packaging Design

First impressions matter, and your packaging is your frontline.
We design packaging that pops on the shelf, connects with buyers, and brings your product to life.

  • Concept & Structure Design

  • Label & Artwork Design

  • Material Suggestions

  • Unboxing Experience

  • Branding Integration

  • Mockups & Visual Testing

  • Eco-Friendly Packaging Options

  • Compliance & Print Setup

Interior Design

Your space is  your brand — from cafes to offices to retail outlets.
We design interiors that reflect your identity, enhance experiences, and drive engagement.

  • Spatial Branding & Moodboarding

  • Custom Furniture Concepts

  • Lighting & Material Selection

  • Signage & Display Integration

  • Café, Office & Retail Layouts

  • Residential Aesthetic Design

  • Vendor Coordination

  • Final Execution Guidance

We Build Brands with Meaning, Method, and Momentum

Our team is comprised of genuinely gifted minds

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CEO, Founder

Chaitanyaa Malhotra

Co-Founder & Brand Strategist with 8+ years of experience building identities that leave a mark. Passionate about merging business goals with bold, impactful design.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
Vatsa Khandelwal Profile Photo
Interior Designer, Co-Founder

Vatsa Khandelwal

Co-Founder & Interior Design Lead with 4+ years of experience. He crafts spaces that speak the brand's story, blending aesthetics with smart functionality.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.

Our company mission is to exceed expectations

  • 275+ premium section templates to mix and match
  • Page builder with front-end and back-end editing
  • Massive element library with extensive options
  • 275+ premium section templates to mix and match
  • Page builder with front-end and back-end editing
  • Updated frequently with new features

Helping people reclaim their time

1500

Completed Projects

98

Happy Clients

20

More Conversions

Q: What services do you offer at The Factor X?

Q: Who are the people behind The Factor X?

Q: Where is The Factor X located?

We’re based in Indore, India, but we serve clients globally.

Q: What industries do you specialize in?

Q: How can I get started with you?